The Apple Military Discount is a program provided by Apple for active duty, veterans, U.S. Military, National Guard and Reserve and the family members who reside in the same household. The Apple military discount is 10% on most products. Visit the Apple Military Discount Website or visit and order from any U.S. Apple retail store, at an online kiosk. You can go to Apple.com and scroll to the bottom to click on “Shop for Veterans & Military” under the “Government” heading. If you cannot find the information you need online, you may contact the Apple Store Contact Center team at 1-800-MY-APPLE.
Apple Statement: “At Apple we are deeply grateful to the men and women of our armed forces. We’re proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service.”
Apple launched this new program in December 2018.
Apple Military Program Details
The Veterans and Military Purchase Program (“Program”) is a benefit provided by Apple Inc. (“Apple”) to current, and Veteran members of the U.S. Military, National Guard and Reserve. The Program is also offered to their immediate family members who also reside in their same household. This Program is intended for personal use only.
Personal Discount: You may purchase or “Sponsor” up to three computer systems, three iPad devices, three unlocked iPhone devices, three Apple Watch devices (with limit of one Apple Watch Hermes), three HomePods, three Apple TV, three AirPods, ten iPod touch devices, ten Apple accessories (including Beats products), ten Apple Watch accessories (including bands and chargers with limit of one Apple Watch Hermes band), ten third-party accessories (excludes Microsoft, Bose, Adobe and HP products), ten Apple Certified Refurbished products, ten designed by Apple in California books and up to three AppleCare+ or AppleCare protection plans (per each applicable product line and must be purchased with a new device to receive discount) each calendar year (January 1-December 31). No more than the eligible quantity amount can be shipped to the same individual or entity (e.g., company, institution, club or group), whether that purchase is Sponsored solely by you or, also, by other eligible personnel. To “Sponsor” means placing an order for an immediate family member.
AppleCare+ and AppleCare Protection Plans: AppleCare+ and AppleCare Protection Plans can be purchased at special pricing.
Other Places to find Apple Deals
There are often better deals available from other vendors by shopping at an authorized reseller. Apple does not always offer the best discounts on their products. Here are a few of the best to at least review and compare:
You can save on computers such as the Apple TV, iWatch, iMac, MacBook Air, MacBook Pro, Mac mini and Mac Pro. Discounts vary but typically it’s 10%. There is also a discount provided for the Apple Care Protection Plan. Even accessories like Apple Watch bands and iPhone cases are included.
Can This Purchase be Used Towards Personal Use?
Yes! The military discount from Apple is intended for personal use with limitations applied to the number of items that can be purchased or “sponsored” per customer.
I Have More Questions.
Contact the Apple Store Contact Center team at 1-800-MY-APPLE.
Where do I go for the Apple Discount?
Visit the Apple Military website or visit any Apple store.
What Other Discounts Does Apple Offer?
Apple offers an education discount available to current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels. Many products are discounted, including the iPhone, Apple Watch, and Apple TV.

family members, and units.
Viv is a West Point graduate, an Army Officer, an Army wife, and a Family Readiness Group Leader. She has served on Active Duty with deployments to Iraq and Afghanistan and is now in the Army Reserves. She is enjoying life in Texas with her Army Ranger husband.
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